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Things I've learned along the way.
Make vs. Zapier in 2025: When to Use Which (With Actual Price Math)
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Make vs. Zapier in 2025: When to Use Which (With Actual Price Math)

Zapier is easier. Make is cheaper. Here's where the line crosses and which one makes sense for your business.

2025-01-20 7 min read
Gemini 2.0: Moving from 'Chatting with a Bot' to 'Assigning Tasks to an Agent'
2025-01-06 5 min read

Gemini 2.0: Moving from 'Chatting with a Bot' to 'Assigning Tasks to an Agent'

Google just released Gemini 2.0, and the big deal isn't the name. It's the shift from chatbots that answer questions to AI agents that can actually do things. Here's what that means for your business.

Onur (Honor)
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2024 Tech Wrap: The 3 Tools That Actually Saved SLO Small Businesses Money
2024-12-16 6 min read

2024 Tech Wrap: The 3 Tools That Actually Saved SLO Small Businesses Money

Forget the AI hype. Here are the three tools my Central Coast clients actually used this year to save time and money. Not theory. Real results from real small businesses.

Onur (Honor)
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Your Business Should Have a Password Manager by Now - Here's How to Actually Set One Up
2024-12-02 8 min read

Your Business Should Have a Password Manager by Now - Here's How to Actually Set One Up

30 minutes to set up. Years of not losing passwords. Here's the step-by-step guide to getting your small team on Bitwarden or 1Password.

Onur (Honor)
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Holiday Red Flags: Why 'Free Gift Card' Emails from Your 'Boss' Are This Year's Top Scam
2024-11-18 6 min read

Holiday Red Flags: Why 'Free Gift Card' Emails from Your 'Boss' Are This Year's Top Scam

Got an email from your boss asking you to buy gift cards for the office holiday party? That's not your boss. Here's how to spot the scam before you lose hundreds—or thousands.

Onur (Honor)
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ChatGPT Canvas is Like Google Docs Meets AI – And It's Actually Useful
2024-11-04 5 min read

ChatGPT Canvas is Like Google Docs Meets AI – And It's Actually Useful

OpenAI's new Canvas feature lets you edit documents and code side-by-side with ChatGPT. Think Google Docs, but your co-author is an AI that actually listens when you say 'make this shorter.'

Onur (Honor)
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Custom Receipts in Sheets: A 10-Line Script to Stop Manually Typing Thank You Emails
2024-10-21 5 min read

Custom Receipts in Sheets: A 10-Line Script to Stop Manually Typing Thank You Emails

You're spending hours typing the same thank-you emails over and over. Here's a simple Google Apps Script that sends personalized receipts automatically from your spreadsheet.

Onur (Honor)
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Looker Studio Now Has AI That Writes Your Formulas - Here's How It Works
2024-10-07 6 min read

Looker Studio Now Has AI That Writes Your Formulas - Here's How It Works

Google added AI to Looker Studio Pro that writes formulas for you. Type 'show me sales by month' and it builds the chart. Here's the practical breakdown for small businesses.

Onur (Honor)
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NotebookLM for Research: How to Upload 50 PDF Manuals and Ask Questions Like a Human
2024-09-23 5 min read

NotebookLM for Research: How to Upload 50 PDF Manuals and Ask Questions Like a Human

Google's NotebookLM lets you upload 50 documents and ask questions like you're talking to someone who actually read them all. Here's how a contractor in SLO uses it to answer permit questions in seconds.

Onur (Honor)
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Local SEO in 2024: What Actually Moves the Needle for SLO County Businesses
2024-09-09 7 min read

Local SEO in 2024: What Actually Moves the Needle for SLO County Businesses

Proximity matters more than keywords. Here's why the contractor two miles away keeps outranking you, and the three things you can actually control.

Onur (Honor)
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