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Things I've learned along the way.
AI Summary Cards in Gmail: How to Catch Up on a 50-Email Thread in 10 Seconds
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AI Summary Cards in Gmail: How to Catch Up on a 50-Email Thread in 10 Seconds

Gmail’s new Gemini-powered summaries can condense a 50-message thread into a few sentences. Here’s how to use them, who gets access, and whether they’re actually worth changing how you manage email.

2025-06-16 7 min read
Claude Sonnet 4 and Opus 4: Is $15/Million Tokens Worth It?
2025-06-02 6 min read

Claude Sonnet 4 and Opus 4: Is $15/Million Tokens Worth It?

Anthropic just dropped their Claude 4 models. Sonnet 4 matches its predecessor's pricing at $3/$15 per million tokens. Opus 4 costs 5x more at $15/$75. Here's when each one actually makes sense for your business – and why I've made Claude my daily driver.

Onur (Honor)
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How to Get Your Business Hours to Actually Show Up Correctly on Google
2025-05-19 8 min read

How to Get Your Business Hours to Actually Show Up Correctly on Google

Your Google hours might be wrong right now and you don't even know it. Here's why that happens, how to fix it, and how to stop random strangers from changing your listing.

Onur (Honor)
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The Real Cost of 'Free' Website Builders (And Why 'Cheap' Hosting Isn't Better)
2025-05-05 6 min read

The Real Cost of 'Free' Website Builders (And Why 'Cheap' Hosting Isn't Better)

Free website builders aren't free. But here's the thing nobody tells you: 'cheap' hosting has the exact same bait-and-switch pricing. Let me break down what everything actually costs.

Onur (Honor)
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o3 and o4-mini: What 'Agentic AI' Actually Means for Your Business
2025-04-21 5 min read

o3 and o4-mini: What 'Agentic AI' Actually Means for Your Business

OpenAI just dropped two new AI models that can actually do things, not just answer questions. Here's what 'agentic AI' means in plain English and why it matters for your business.

Onur (Honor)
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The CalSavers Deadline: Why Every California Employer with 1+ Employee Needs a Retirement Plan
2025-04-07 6 min read

The CalSavers Deadline: Why Every California Employer with 1+ Employee Needs a Retirement Plan

If you're a California business owner with 1-4 employees, December 31, 2025 is the deadline to register with CalSavers or prove you have your own retirement plan. Here's what you need to know.

Onur (Honor)
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GA4 Finally Got Annotations – Here's How to Remember Why Your Traffic Spiked
2025-03-17 8 min read

GA4 Finally Got Annotations – Here's How to Remember Why Your Traffic Spiked

Google Analytics 4 finally added annotations - the feature Universal Analytics users missed for years. Here's how to use them to document marketing campaigns, site changes, and track what actually causes those mysterious traffic spikes.

Onur (Honor)
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Deep Research: ChatGPT's New Feature That Does 30-Minute Research Projects for You
2025-03-03 6 min read

Deep Research: ChatGPT's New Feature That Does 30-Minute Research Projects for You

OpenAI's Deep Research turns ChatGPT into a research analyst that completes in 30 minutes what would take a human many hours. Here's how to use it for market research, competitive analysis, and more.

Onur (Honor)
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Claude 3.7 Sonnet: Extended Thinking That's Actually Worth the Wait
2025-02-17 6 min read

Claude 3.7 Sonnet: Extended Thinking That's Actually Worth the Wait

Anthropic just released a model that can switch between quick answers and deep thinking. It takes 30 seconds instead of 3 for complex questions – and for business writing, math, and coding, that extra time actually pays off.

Onur (Honor)
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o3-mini is free for everyone – when to use it over regular chatgpt
2025-02-03 5 min read

o3-mini is free for everyone – when to use it over regular chatgpt

OpenAI just gave everyone access to a reasoning model for free. It thinks before it answers – and it's actually good at math. Here's when to use it and when to stick with regular ChatGPT.

Onur (Honor)
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